DQ S’MORES x PATRICK RENNA
Heading into summer of ‘23 we knew passionate DQ fans wanted the S’mores Blizzard Treat back.
That summer happened to be the 30th anniversary of another beloved cult-classic: The Sandlot movie.
So we teamed up with the S’more king himself, Patrick Renna, to announce the return of DQ’s iconic summertime treat.
We produced some legendary S’mores Blizzard social content with Patrick and his crew.
We spoofed the famous Sandlot scene without going toooo far.
And we wrote copy that “nailed his personality” according to The Great Hambino.
…and the crowd goes wild!
Social audiences were delighted by this partnership, resulting in a whopping TikTok ER of 14.9% and samesies on Facebook with 14.6%. We hit 640k+ impressions organically.
Along with The Sandlot’s 30th anniversary, Patrick racked up some nice press for DQ Blizzards…because heroes get remembered, but legends never die.
Credit shared with agency, client, and production partners.