PLANET FITNESS UNITED WE MOVE
In 2020, being active became a major challenge. With stay-at-home orders in place and gyms closed, daily step counts dropped by 50%.
But as the brand committed to bringing fitness to everyone, Planet Fitness wanted to ensure staying home didn’t always mean sitting still.
Our mission? To keep people moving—globally—and stay top of mind while 2,000 PF locations were temporarily on pause.
Just two days after Planet Fitness closed its 2,000 locations, we launched United We Move™ Home Work-Ins – bringing the gym straight to people's living rooms for 20 minutes a day. Our team streamed a free daily workout live on Facebook for an entire year (and I think we’re still recovering.)
Instead of just sitting and doomscrolling, we got people up and moving, turning the platform into a live personal trainer that helped millions of people stay active and healthier together.
From PF trainers who became our besties to pro athletes like Julian Edelman, Shawn Johnson, and David Ortiz, every workout was fun, motivating, and inclusive—exactly what you'd expect from the gym that’s all about being a judgment-free zone.
During a year that did everything it could to keep us stuck in place, Planet Fitness helped prove that united, we can move.
And move we did! Planet Fitness reached over 28M people in the first week of streaming Home Work-Ins and gained an almost instant 530K PF app downloads from those looking to discover more home workouts.
United We Move™ received more than 5.6 Billion total PR impressions with 5k earned media placements. Yup, we did that.
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