FOGO DE CHAO
The Coronavirus pandemic shuttered restaurant doors nationwide early in 2020. We quickly worked with Fogo De Chao to launch Fogo To-Go and Butcher Shop offerings, then began preparing safety protocols and communications in anticipation of indoor dining re-opening. In July 2020, our Venture Forth campaign came to life, inviting food explorers to leave their homes to discover a (safe) culinary adventure at Fogo De Chao.
As diners returned to our client’s restaurants, they were splurging more than ever. Average check size went up significantly.
Rather than discount the menu to attract patrons, we urged Fogo De Chao to push Premium. Introducing: The Porterhouse.
“Discover our latest premium cut, The Porterhouse – now part of the Full Churrasco experience with tender Filet Mignon on one side and expertly-seared New York strip on the other. It’s fire-roasted on the bone for maximum flavor, so prepare to engage all your senses with this two cut wonder full of authentic Brazilian flavor.”
Porterhouse Paid Social Results: 8.5MM Impressions, Measuring 77% YOY traffic, 1MM Video Views
We spent $50k on paid media in August 2020 and earned an estimated $500k in revenue. In one day, the new Porterhouse ads dropped media spend costs by 47%, and sustained it.
“Shake things up at our summer hours happy hour. Or stir–that decision is all yours.”
Credit shared with Barkley ACDs, designers, writers, and production partners.