FOGO DE CHAO
When the pandemic shut down restaurants early 2020, we quickly helped Fogo De Chao launch Fogo To-Go and Butcher Shop offerings.
Our team prepared for the eventual return of indoor dining and in July, the Venture Forth campaign kicked off, inviting food lovers to safely step out and enjoy a culinary adventure at Fogo De Chao.
As diners returned to our client’s restaurants, they were splurging more than ever. Average check size went up significantly.
Rather than discount the menu to attract patrons, we urged Fogo De Chao to push Premium. Introducing: The Porterhouse.
“Discover our latest premium cut, The Porterhouse – now part of the Full Churrasco experience with tender Filet Mignon on one side and expertly-seared New York strip on the other. It’s fire-roasted on the bone for maximum flavor, so prepare to engage all your senses with this two cut wonder full of authentic Brazilian flavor.”
Paid Social Results: 8.5MM Impressions, Measuring 77% YOY traffic, 1MM Video Views
We spent $50k on paid media in August 2020 and earned an estimated $500k in revenue.
In one day, the new Porterhouse ads dropped media spend costs by 47%, and sustained it.
Credit shared with agency, client, and production partners.