#OwnYourstyle
Back to School season is like the Super Bowl for Payless ShoeSource. Our client wanted this campaign to emphasize that prices were lower, while style and quality were maximized––signaling confidence to consumers while they entered bankruptcy to restructure debt.
:60 TV Spot
Young people are today’s statement makers. With Payless, we celebrated authentic self-expression by inviting them to share their style with the world. We let them run the show for this production! Twenty kids picked out their outfits, styled themselves rocking Payless shoes, and talked to us about how they #OwnTheirStyle.
#OwnYourStyle was rooted in authenticity that spoke to both mom and kid. We helped families get all the coolest footwear trends so our Payless moms could ensure their children feel happy and confident to go back to school.
Credit shared with Barkley CDs, designers, writers, and production partners.