payless X AIRWALK
Over the span of four years, I worked on TV, social, email, web and print pieces for Payless ShoeSource. I concepted seasonal promotions, art directed product + lifestyle photo shoots, and launched campaigns in a competitive retail market.
:30 OLV
Airwalk for all
Originally for skaters, this classic silhouette became a universal staple for all. Airwalk’s iconic style appeals to kids, teens, and adults. Payless helped everyone rock this retro style at a low price of $14.99.
In just 4 weeks, our campaign outperformed the client’s sales goal by over 200%.
Credit shared with agency, client, and production partners.