payless
Over the span of four years, my team worked on TV, social, email, web and print pieces for Payless ShoeSource. I planned and directed product + lifestyle photo shoots, and launched seasonal campaigns in a competitive retail market. This experience helped me gain valuable expertise in the retail / merchandising industry.
:30 TV Spot
Airwalk for all
Originally for skaters, this classic silhouette became a universal staple for all. Airwalk’s iconic style appeals to kids, teens, and adults – so Payless helped everyone rock this retro style at an unbelievable price of $14.99. In just 4 weeks, our campaign outperformed the client’s sales goal by over 200%.
